Prophecies of Hope
11″ x 17″ Bi-fold Mailer
Why Direct Mail?
With today's distractions and noise it is important that we reach out to interests in multiple ways in order to gain their attention and elicit a decision.
Direct Mail is still an effective part of that equation. Our experience shows that approximately 85% of your budget needs to go to Call-to-Action elements. These include online advertising, personal invitation, newspaper ads, and direct mail. Direct mail reaches homes that are not already connected to your church through personal invitation or online, social circles — giving it the power to reach isolated families that are hungry for God's truth.
When should I use a Bi-fold?
Bi-fold mailers are a great size for guaranteeing that your mailing is seen in the mailbox. Although bi-folds have a higher postage rate with USPS (about 1.5¢ more), they can increase engagement by up to 30%, making them a great choice for churches with promotion budgets over $8,000.
Prophecies of Hope – When should I use this cover?
This cover has proven effective in many demographics across the US. It has been most successful in areas of with heavy Christian influence. This cover uses CURIOSITY to intrigue interests into a series that focuses on the mysteries and understandings of the Bible. It is important that the areas that use this handbill have a large number of religious adherents in order for the strong biblical imagery to make sense.